Writing a Blog for my second Lecture ( About consumer behaviour) Essay

Writing a Blog for my second Lecture ( About consumer behaviour) - Essay Example That’s why cognition familiarises the customer to the product, making him to be at ease on it. When this happens, the consumer eithers accept or rejects the information being processed in his mind. This is like passing by a Burger King store and feeling suddenly hungry. And then burger pictures flash on your mind. Before you know it, you’re in front of a crew taking your order. I have learned that consumer behaviour also goes beyond consumption of tangible products. It also depends on their use of services, experiences, ideas and many others (Hoyer and MacInnis, 2010, p.6). Like the products, services like going to the doctor or taking aerobics have been perceived and recognised inside the consumer’s mind, and therefore taking on with the decision of going there. The use of advanced communication technological devices is very popular in the advertisements today. It has been perceived as a must in our generation. Environmental influences are indeed many. However, recognising our own resources, needs and values when purchasing a product still rules out (Kardes et al, 2008, p.57; Blythe, 2008, p.19). This will help us gain satisfaction in meeting our