Stephen Hawking Essay Example For Students

Stephen Hawking Essay Stephen Hawking Stephen Hawking was born on January 8, 1942, in Oxford, England. His father, Frank, was a specialist in tropical medicine, his profession often kept him away from home and family.Hawkings mother, Isabelle, was a very politically active person, which kept her away from home too.Even though his parents were gone a lot, they had a big influence on his life.Hawking always wanted to study mathematics and physics, but his Dad said that mathematics did not have many job opportunities. He ended up majoring in physics and chemistry.Another reason he did not take mathematics was because it was not available at Oxford University, his local college.When he was growing up, he was a self-learner.His friends did not know how smart he was until his second year of college. He and his friends were assigned thirteen honors questions in the area of electricity and magnetism.It took his friends, Derek, Gordan, and Richard, a week to complete two and a half of the problems.Hawking did the first ten in three hours, he did not complete the others because he said he did not have enough time.Once, in college, he fell down a flight of stairs. After he fell down, he could not remember anything, gradually he began remembering, until he remembered it all, which took all of two hours.Stephen Hawking graduated from Oxford University at the age of twenty in 1962.He then took a trip to Prussia with a friend.During the visit, he became ill. Upon returning to England, he had a series of tests to identify his health problem.He moved to Cambridge to attend graduate school, which is where he learned that he had Lou Gehrigs disease.This disease destroys the voluntary muscles, making normal tasks become impossible, such as walking and eating.Doctors predicted that he had to and a half years to live. He became depressed at stopped working and going to school.During this time, he met his future wife, Jane Wilde.They had three children:Robert (1967), Lucy (1970), and Timothy (1979).Meeting Jane, lifted Hawkings spirits so much that he disregarded his illness, returned to work and school. He did research at Caisus College and studied theoretical physics.He did this partly because he found elementary particles unattractive and he wanted to study with Fred Hoyle, who was a British astronomer and also a science fiction novelist.Hawkings research was centered on Black Holes.Since the 1960s, he has lead the field of scientist in Black Hole research. One discovery of his was that Black Holes emit radiation.This radiation is called Hawking Radiation.In 1974, Hawking was inducted into the Royal Society.The Royal Societys traditional induction ceremony includes the new members walking on stage and signing a ledger book. The book itself goes back to the earliest days of society, it even has the signature of Sir Isaac Newton.The entry of Hawking into the Royal Society is an achievement that will never be forgot by a person who wasnt expected to live after the age of twenty five years old.Hawking still things this moment was his proudest in his career.Hawking found he could not feed himself and get in and out of bed that same year. Jane was finding it too hard to take care of him and three children.Hawkings hired students to live with them and help his wife.In 1975, he received the Pius XII medal from Pope Paul VI as a Young Scientist for distinguished work.There has been a long standing conflict between the Catholic church and physics, going back to Galileo. When Hawking visited the Vatican, he saw Galileos theory that the earth went around the sun.Hawking has a great fondness for Galileo as he was born three hundred years to the day after Galileos death.In 1975, Hawking was elected Lucasion Professor of Mathematics (once held by Isaac Newton).There is a big book that everyone who holds this title has to sign. .uc369babd0a7883fd2e856a44c3a77714 , .uc369babd0a7883fd2e856a44c3a77714 .postImageUrl , .uc369babd0a7883fd2e856a44c3a77714 .centered-text-area { min-height: 80px; position: relative; } .uc369babd0a7883fd2e856a44c3a77714 , .uc369babd0a7883fd2e856a44c3a77714:hover , .uc369babd0a7883fd2e856a44c3a77714:visited , .uc369babd0a7883fd2e856a44c3a77714:active { border:0!important; } .uc369babd0a7883fd2e856a44c3a77714 .clearfix:after { content: ""; display: table; clear: both; } .uc369babd0a7883fd2e856a44c3a77714 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc369babd0a7883fd2e856a44c3a77714:active , .uc369babd0a7883fd2e856a44c3a77714:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc369babd0a7883fd2e856a44c3a77714 .centered-text-area { width: 100%; position: relative ; } .uc369babd0a7883fd2e856a44c3a77714 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc369babd0a7883fd2e856a44c3a77714 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc369babd0a7883fd2e856a44c3a77714 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc369babd0a7883fd2e856a44c3a77714:hover .ctaButton { background-color: #34495E!important; } .uc369babd0a7883fd2e856a44c3a77714 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc369babd0a7883fd2e856a44c3a77714 .uc369babd0a7883fd2e856a44c3a77714-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc369babd0a7883fd2e856a44c3a77714:after { content: ""; display: block; clear: both; } READ: Racial Profiling and Murder by Police Sociology Ra EssayAfter one year of being Lucasian professor of Mathematics, he had still never signed the book.So he did and that was the last time he ever signed his ..name because his illness had immobilized him.In 1981, Hawking was in the Vatican, attending a conference in physics when he was granted an audience with the Pope. He was told that it was permissible to study evolution of the universe after the Big Bangbut not to study the Big Bang itself as it was the work of God.Hawkings talk on the possibility that space-time was finite without boundary (no beginning, no end, no creation), had somehow been missed by the Pope.In 1982, he was faced with the fees of his daughters schooling so he decided to write his now famous book,A Brief History in Time.While in Switzerland, after he finished a first draft of the book, he developed pneumonia and had to undergo a lifesaving surgery which cost him his voice. He soon after started using the Perspex device, which is basically a sheet of plexi-glass with letters on it such that when he looks at a letter you can see which one he is looking at.Conversing letter by letter takes too much time so he moved on to a computer program that allowed him to pick words from a series of menus.This is accompanied by a voice synthesizer, attached to his chair.He can speak up to fifteen words a minute and can save them on a disk if he wants. The only bug in the program, he feels, is that it gives him an American accent.His youngest son was asked what he thought of his fathers computer voice and he replied that it was the only voice he had ever known his father to have.He did not think of it as a computer voice but rather the voice of his father.In 1986, Hawking met with the Pope again. He was admitted to the Pontifical Academy of Science.A Brief History In Time was meant to explain the basic ideas of laws that govern the universe.Hawkings said that Equations are necessary if you are doing accounting but they are the boring part of mathematics.Most of the interesting ideas can be conveyed by words or pictures!Hawking is the only the most recent in a long list of scientists who have wrestled with the question of God and have entered discussions with others of their theories and findings. The history goes back to Galileo and the Catholic church.It appears that the battle will continue for quite some time.He may have different opinions when it comes to God but he has a much better working relationship with the church than Galileo did.The book was published on April Fools Day in 1988, six years after he started writing it. Since then it has been translated into thirty languages and has sold about 5.5 million copies.A film has also been made as well as another book, A Brief History of Time:A Readers Companion.The latest edition,The Illustrated A Brief History of Time, has been translated into forty different languages and sold more than 9 million copies. This book was on the London Sunday Times Best Seller list for a record two hundred and thirty seven weeks.Longer than other book.Of course, Hawking points out that this does not include Shakespeare or The Bible.This book was on the cutting edge of what was known about the nature of the universe. But since that time, there have been many advances in technology, observing both the micro- and macrocosmic worlds.These observations have confirmed many of Hawkings theoretical positions in the first edition of his book.This includes the recent discoveries of cosmic background, explore satellite, (COBE), which probed back in time to within 300,000 years of the universes beginnings and showed wrinkles in the fabric of space/time, which he had projected.The book is written for everybody. .ubbc4a05609486ae289eda0b785c4704d , .ubbc4a05609486ae289eda0b785c4704d .postImageUrl , .ubbc4a05609486ae289eda0b785c4704d .centered-text-area { min-height: 80px; position: relative; } .ubbc4a05609486ae289eda0b785c4704d , .ubbc4a05609486ae289eda0b785c4704d:hover , .ubbc4a05609486ae289eda0b785c4704d:visited , .ubbc4a05609486ae289eda0b785c4704d:active { border:0!important; } .ubbc4a05609486ae289eda0b785c4704d .clearfix:after { content: ""; display: table; clear: both; } .ubbc4a05609486ae289eda0b785c4704d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubbc4a05609486ae289eda0b785c4704d:active , .ubbc4a05609486ae289eda0b785c4704d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubbc4a05609486ae289eda0b785c4704d .centered-text-area { width: 100%; position: relative ; } .ubbc4a05609486ae289eda0b785c4704d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubbc4a05609486ae289eda0b785c4704d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubbc4a05609486ae289eda0b785c4704d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubbc4a05609486ae289eda0b785c4704d:hover .ctaButton { background-color: #34495E!important; } .ubbc4a05609486ae289eda0b785c4704d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubbc4a05609486ae289eda0b785c4704d .ubbc4a05609486ae289eda0b785c4704d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubbc4a05609486ae289eda0b785c4704d:after { content: ""; display: block; clear: both; } READ: Rules Of Relationships In Of Mice And Men And The Breakfast Club EssayHawkings states that even if you do not understand the text the pictures will teach you about his theories and you will increase your awareness of the origins of the universe.In my opinion, Stephen Hawking is a brilliant man with interesting theories.He is so smart that when Data, on Star Trek:The Next Generation, wanted to play cards with the most brilliant scientist of the 20th century, he was one of the players along with Newton and Einstein.He played himself, however.

The Significance Of The Title The Awakening Essay Example For Students

The Significance Of The Title The Awakening Essay In comparison to other works such as Mark Twains The Adventures of Huckleberry Finn wherein the title succinctly tells what the story shall contain, Kate Chopins The Awakening represents a work whose title can only be fully understood after the incorporation of the themes and content into the readers mind, which can only be incorporated by reading the novel itself. The title, The Awakening, paints a vague mental picture for the reader at first and does not fully portray what content the novel will possess. After thorough reading of the novel, one can understand that the title represents the main character, Edna Pontelliers, sexual awakening and metaphorical resurrection that takes place in the plot as opposed to not having a clue on what the plot will be about. Edna Pontellier first faces a form of awakening when she encounters another character that plays a musical instrument. As the musician plays, the crowd reacts nonchalantly and for the most part disregards it as just another performance with the exception of Mrs. We will write a custom essay on The Significance Of The Title The Awakening specifically for you for only $16.38 $13.9/page Order now Pontellier whom breaks out into tears due to the vivid imagery that the music brings into her mind. The musician responds to Mrs. Pontellier by telling her that she is the only one who truly speaks her language. This form of awakening brings about one of the themes in the novel in that as a person learns to begin to express themselves, they find that there is a lesser concentration of people who can understand the way that one expresses themselves. This becomes of greater relevance as Edna begins to express herself through the use of her artwork. The sexual aspect of Ednas awakening is formed through her relationship with a supporting character, Robert LeBrun. In the beginning of the novel, Robert assigns himself to become the helper of Mrs. Pontellier and his advances help to crack the barrier in which Edna is placed in due to her role as a woman of the Victorian era. Her feelings begin to manifest themselves as she intends to liberate herself from her husband and run away with Robert. He on the other hand has no intention of having a sexual affair because of the role placed upon him as a man of the Victorian era which is not to destroy families. Her quest for complete independence ultimately brings her to committing suicide at the end of the story. Her suicide does not represent a disappointment in how she cannot conform to the society around her but a final awakening and symbol for her liberation. The sea in which she swims out to represents the vast expanse (freedom) and by swimming out to it alone intending to never return is the ultimate manifestation of solitude as a result of independence. The Awakening as a title does not represent a one line summary that depicts what the story is going to about. It serves to introduce the concept that the central character will encounter some form of mental awakening. The title can only be fully understood as that after the reader absorbs the concepts and events presented throughout the novel. Each event contributes to reinforcement of the title and provides a stronger message as opposed to a relatively strong title that serves to tell the story.

Cultural Event Paper Essays

Cultural Event Paper Essays Cultural Event Paper Paper Cultural Event Paper Paper Essay Topic: Orlando For my cultural event I decided to go and visit the Orlando Museum of Art. There were a lot of different types of art on display. My favorite exhibits had to be the ones on American landscape and the Tony Robbin exhibit. Those both really captured my attention. I also saw all of the art that the Aztecs created. It’s crazy how people from such a long time ago can create such wonderful art. There was one really cool exhibit by David Isenhour and instead of actual paintings, it was very unique looking sculptures that actually made you stand there and think about them and what the artist was thinking when he created them. I really loved the American landscape exhibit and when I first got to the museum I didn’t know that it was on display, but when I saw it I got so happy! I was happy because I am constantly taking amateur photos with my cell phone’s camera of the landscapes that I see, and I know that these were paintings but I felt somehow connected to the exhibit cause I love to take pictures of the same kinds of things. The other exhibit that I really enjoyed was the Tony Robbin one. I really liked it because back when I had a MySpace, I would always look for pictures that were like his. I think that they are called abstract paintings and they are literally one of my favorite types of art. I like them because you can look at them at different angles and I always see the paintings in a new perspective. One of the last exhibits I saw was the one on Aztec art. I was never one to be interested in Indian art, but these art pieces were so intricate. The detail that these sculptures had is amazing and I would have never thought that that could be possible. Before I left the museum, I had to check out the David Isenhour collection because I knew a few people who had already seen it and they said it was really cool. They were definitely right, because the sculptures would take ordinary things and just add something that isn’t supposed to be there. For example, there was this tree that had no leaves and at the end of the bare branches, there were hands instead of the end of a branch! It was crazy and at first I didn’t notice it, but then my mother pointed it out and I found amazing. The trip to the Orlando Museum of Art definitely helped in my understanding of the humanities cause first of all I never knew the Aztecs were so intricate and also all of the different landscapes made me better understand how the United States actually looks and the different kind of things that are out there. The experience I had really was a great one and it will most definitely be repeated in the near future.

Conclusions and recommendations Dissertation Example | Topics and Well Written Essays - 1750 words

Conclusions and recommendations - Dissertation Example The researcher also adopted the use of interview as a research instrument to sample views from workers of the company. The research instrument was used on five out of six members of the company, which represents 83.3% of the staff strength of the company. The data that was collected was well presented and analysed. With information from these primary and secondary data collected, the researcher has drawn the following conclusions about the recruitment and selection process at B&M Company and other pertinent organisational issues that relate to the company. Efficiency and Effectiveness of Recruitment Method Because of the size of the company’s staff, it employs external recruitment method. Pillar (2011), ‘External recruitment is when organizations looks to fill the vacancy from any suitable applicant outside organizations.’ To attract applicants for vacant positions, the company advertises in local community newspaper. The company restricts itself to the local comm unity newspaper in order to minimise the number of prospective applicants because of the size of the company. It was also said that the company did not have enough funds to embark on mass publicity. This mode of advertisement however affected the effectiveness of the recruitment process. This is because it did not expose the company to reaching a large human resource base. The company should have known that the wider the range of jobseekers, the wider the range of human resource with abilities and knowledge they would have attracted. ‘Promotion and advertisement are directly linked to marketing because the promotional campaigns tend to have a huge effect on the reception of the product. Good marketing is something that helps your business grow bigger.’ (McCollister, 2007) The company however had a very detailed job description and job specification. Job description is a written statement showing job title, tasks, duties and responsibilities involved in a job. It also pr escribes the working conditions, hazards, stress and relationship with other jobs. Job specifications, also known as man or employee specifications, is prepared on the basis of job specification. It specifies the qualities required in a job incumbent for the effective performance of the job (Prasad, 2007). Because the job description and job specifications were very detailed, prospective employees had a very good idea of what the company was looking for. This approach, in no uncertain terms reduced the chances of the company having to waste resources and time interviewing people who did not have what the company was looking for. Efficiency was therefore recorded here. Efficiency and Effectiveness in Recruitment Processes The major recruitment processes involved giving feedback on candidates who were shortlisted and the interview itself. The feedback process was very effective. Most workers interviewed said they had feedback on their application was well communicated to them and they were made aware of all that to expect in the interview. It was also confirmed that the feedback was very prompt. When interviewees receive prompt feedback on their candidature to attend interviews and the interview requirements are well communicated to them, it enhances efficiency during the interview itself because it reduces the incidence of time wastage because the interviewees come well prepared. It also ensures efficiency of man power as interviewers do not do a lot of talking, explaining the interview routine

Media Study Assignment Essay Example | Topics and Well Written Essays - 750 words

Media Study Assignment - Essay Example Primary journalistic beats and comparison with other newspapers The stories covered in the newspaper are mostly issue-centric related to public cause and the role of the politicians in improving the current scenario like â€Å"Occupy Ann-Arbor†, â€Å"Ann-Arbor City Council Candidates Discuss Public Safety†. It also covered news on some exclusive events and developments in the university campus like â€Å"Hundreds of E-mails Spam Students on U List serve†. The theme of the newspaper seems to have ample material to grab the interest of the readers. In comparison, another student newspaper THE DAILY OF THE UNIVERSITY OF WASHINGTON mainly focused on stories related to the university campus like â€Å"Campus Watch: Guns on College Campuses†¦Ã¢â‚¬ , â€Å"A Catwalk to Education†. The difference between the two is in their unique style of presentation and layout. THE MICHIGAN DAILY seems to have two segments of stories. The ones related to Ann-Arbor commu nity are thematic as they are issue based and the others about the campus are episodic as they are event based. But the other daily covers stories that primarily revolve around information about the university activities. Therefore the stories are mainly episodic as each one records a specific action. In way of presentation THE MICHIGAN DAILY seems to hold a neutral stand and opts for a non-committal role whereas THE DAILY OF THE UNIVERSITY OF WASHINGTON seems to be more direct in its approach and tone. The news story and the four information biases The story that I have chosen for my analysis is â€Å"Occupy Ann-Arbor† from THE MICHIGAN DAILY. The article is the follow-up of the article â€Å"Occupy Wall Street† by the same writer and discusses about the protest movement undertaken by the common people of Ann-Arbor against the politicians for protecting the rights of the common people. The reason for selecting this particular beat is that it reflects the four informat ion biases mentioned by Lance Bennett. The article starts with the lines â€Å"In the middle of Occupy Ann Arbor’s assembly on the Diag last night, University alum Matt Bussey asked the crowd of about 200 students and Ann Arbor residents to take out their cell phones and call U.S. Rep. John Dingell (D–Mich.).† The effect is clearly one of dramatization. The story is captured right in the middle of an extremely provoking action. Throughout the article the focus has been on maintaining the high drama quotient by the use of action words, direct quotations and criticizing remark. But drama does not seem complete without the involvement of some personality and a collision with authority. This explains the attempt to personalize the story by referring to characters and at same time making an implication towards authority-disorder. In this article people like Whitney Miller and Luciana Sabgash who were involved with the movement are directly quoted. Sabgash’s di sappointment with the system is conveyed in her words â€Å"I voted for none of this. I voted for change and saw all the same.† Most of the readers would share the same feeling and immediately connect with the story. The disgruntled attitude of the common people towards the political rulers is the bottom line of the article. The authority-disorder bias underpins the entire argument. Though the

Haagen Dazs A Successful Ice Cream Brand Marketing Essay

Haagen Dazs A Successful Ice Cream Brand Marketing Essay Haagen-Dazs is a successful organization which is an ice cream brand owned by General Mills and sold under the Nestle licensing brand in the United States. Reuben Mattus is the founder of Haagen-Dazs in Bronx, New York in 1961. He was a young entrepreneur with a passion for quality and a vision for creating the finest and purest ice cream. Initially, he worked in his mothers ice cream business selling fruit ice and ice cream in the streets of the Bronx in New York. In order to produce the finest ice cream, he insisted on using the finest and purest ingredients. By 1960, Reuben Mattus was supported by his wife Rose. He decided to form a new company dedicated to his ice cream vision and called his brand as Haagen-Dazs. Therefore, the name of Haagen-Dazs was come from Reuben Mattus. Reuben Mattus had a daughters Doris. She opened the first Haagen-Dazs shop in 1976. It was an immediate success and it become very popular led to a rapid expansion in a short period of time across the country. In 1983, Reuben Mattus agreed to sell his company- Haagen-Dazs to The Pillsbury Company, which still remained committed to the tradition superior of quality of ice cream. (HDIP.Inc) History of Baskin Robbins Baskin Robbins is an invention by two brothers-in-law; they are Mr. Burt Baskin and Mr. Irv Robbins. The main reasons motivate them to create this brand is because both of them hope can open an innovative ice-cream store that can be a good place for every family member can be gather together and this can improve the relationship between the parents and their children. These two brothers-in-law in deep love with the old fashioned ice-cream and they expect can use the highest quality of material to produce many different ice-cream flavors for their customer. In the year of 1954, Baskin Robbins defeats their competitors at the Los Angeles Country Fair and won their first Gold Medal, and then in subsequent of year, the prize of Gold Medal also wins by Baskin Robbins Ice Cream. In the mid year of 1960, Baskin Robbins has been opening more than 400 stores in United States. In year 1970, it expand their business over the United States with open their stores in many different country such as Japan, Saudi Arabia, Korea and Australia. 1.2 Companys objective In every Haagen-Dazs shop, their objective is to make your experience with us as pleasurable as possible. Every product in Haagen-Dazs is from only the finest and purest ingredients in the world. Well trained staff will gladly assist their customer in choose from extensive menu. (Haagen-Dazs) Similarly, the objective of Baskin Robbins is to provide every customer can have a deep impression and deliciously fun after enjoy the Baskin Robbins ice-cream and intend to stay Malaysians Favorite Premium Ice Cream in every way. 1.3 Board of Directors Nestle has acquired General Mills fifty percent ownership stake in Ice Cream Partners USA. The Board of Directors in Nestle S.A was Peter Brabeck-Letmathe. He is an Austrian, born in Villach on November 13, 1944. (Nestlà © 2001) On the other hand, the president of Baskin Robbins is Mr. Anthony J. Gioia and it chief brand operating office is Srinivas Kumar. The organizations 2.1 The brands / Types of products. There have different types of products sell in Haagen-Dazs that is including ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. (HDIP. Inc) Similarly, Baskin Robbins not only sell ice-cream, they also sell many types of dessert product like soft serve, sundaes, beverages and cakes. (Baskin Robbins) 2.2 Slogan and Logo The Slogan of Haagen-Dazs is Made like no other, which is mean only using the finest ingredients and offering the best ice cream, frozen yogurt and sorbet. The ice cream of Haagen-Dazs that is always available for the health conscious. (eHow.Inc 2010) The slogan for Baskin Robbins is 31 flavors. This idea is propose by Carson-Roberts, the advertising agency in year 1953. (Baskin Robbins 2010) 2.3 Current business development Haagen-Dazs is a famous brand of ice cream around the world. It is starting with only three flavors which are vanilla, chocolate and coffee. In 1976, the company opened their first retail shop in New York and offered franchises throughout the United States and 54 other countries around the world. (Wikipedia 2010) Nowadays, Baskin Robbins had already open 2,500 stores in USA and 2,500 stores in different country such as Australia, Canada, China, India, Japan, Korea, Malaysia, Middle East, Puerto Rico, Russia and UK. It also provides more than 1000 flavors of ice-cream. Baskin Robbins lead their employee to have an opportunity to develop their ability and creativity when make a decoration to the cakes and improve their interpersonal skills when communicate with customer and even their own managerial skills. Marketing strategies 3.1 How do they market their products? The purpose of a marketing strategy is to facilitate a business to achieve and sustain a competitive advantage in the marketplace. Haagen-Dazs had adopted Marketing Mix strategies in their business. Nowadays, Haagen-Dazs had done some promotion by uses print adverts to attract customers worldwide. They have more focused on the pleasure of customer when they eating ice cream which is made from finest and purest ingredients in the world. They advertising on the focused on fact that after consumer consumed their ice cream still can maintain a great body and have a purest ingredients without add on money for it. (MM 2005) However, Baskin Robbins also do some promotion activities and campaign like do a discount promotion. They are more focused on give discount for customer to purchase more. For example when customer purchase ice-cream above RM 15, they can purchase a scoop of ice-cream at RM 0.31 only. Beside, every 31st of the month, Baskin Robbins would give 31% of discount on hand-packed ice-creams. Furthermore, to cheer up every Wednesday as a Pink Day, from 1 March until 31 March every Wednesday, when customer go to Baskin Robbins store they only need to show up anything which i s pink colour to the staff then can get a double scoop of ice-cream for a price of one single regular scoop, is pay only RM7.50 to get 2 of your favourite flavors. Place is the location which allows the organisation to spread the products and services for the customers. All Haagen-Dazss shop or cafes are usually located on prime streets or malls where there have many young adults. Besides, Haagen-Dazs always located at petrol pumps and other convenient areas where customers they can pick a scoop of ice cream while they on go. Beside, Haagen-Dazs shop or cafe always providing comfortable seat for customers and couples, bar tools, dim light bulb, rich colours to create an ambience of intimacy and love. (MM 2005) In the same way, most of the Baskin Robbins stores located in shopping malls as well where there have many young adults, family and children. Baskin Robbins stores always decorate with rich colours and provide comfortable seat for their customers. Haagen-Dazs and Baskin Robbins also distributes their products to other market like Giant, Jusco, Carrefour and etcetera, so that it is more convenience for customer to buy their ice cream in ev ery way. Price is the amount which is paid by the customer to exchange the product and service. Most of the organization offers a low price to attract customer towards its product and service and also attempt to capture the target market based on cost differentiation. However, Haagen-Dazs focused on providing finest and purest ingredients. There is no price discounts or special offers in Haagen-Dazs, for purest ingredients and heath conscious, Haagen-Dazs have not reduced price to try attracting customers. Similarly, the ice cream of Baskin Robbins is a premium ice cream with high quality ingredients. Therefore, the way of Baskin Robbins to pricing their product is higher than other ice cream such as Wall, Nestle, and Cornetto. Haagen-Dazs has produce different type of products like ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. They always ensure their product to maintain the luxurious taste and high quality associated with their brand by using finest and purest ingredients. It ensuring that fresh cream is used for rich creamy flavor, fresh skimmed, fresh egg-yolk and etcetera to produce a high quality ice cream. (MM 2005) They advertise that their ice cream by ensuring their ice cream is perfectly rich in finest and purest ingredients because it contains no excess air. Further, Haagen-Dazs ice cream are unlike others brands, it is no artificial colours are used. Haagen-Dazs prefers to use better natural ingredients and make sure that is healthy and safety for customers use. Baskin Robbins has also come out variety of products like ice-cream, sundaes, beverages and cakes. Whereas, they continuously do more research and development to create new flavor of ice cream every month. Like t he new flavor for this month- March is Caramel Praline Cheesecake. Nowaday, they already have more than thousand flavors of ice-cream. They also use a low fat chocolate to make their ice-cream which provide for a customer who are mad about chocolate flavor but want to maintain their body. Customer can get the dietary and nutrition information of each product, especially for the person more stress on a good health. 3.2 Advertising methods Haagen-Dazs advertisement always will be located in a high traffic area where customers will be easy catch by the advertisement through the advertisement board. Customers also will be reached through advertisements such as fliers, newspaper advertisement and through its grand opening ceremonies. Their marketing program will also be incorporated by offering special coupon prices for nearly restaurants, hotels, and shops to customers who purchase any single product at Haagen-Dazs. Major marketing will be contacted through newspaper advertisements, magazines, and flier distribution. In the same way, Baskin Robbins has adopted same advertising methods with Haagen-Dazs which is advertised through the billboard, fliers, magazines, newspapers and etcetera. Future Plans of the organization On 6 Jan 2010, Baskin Robbins makes an announcement that they already open a franchise sale in Miami, Florida, because like nowadays only two Baskin Robbins stores in Miami areas, so they expect can expand their business in this area. Salman Siddiqui, vice president of global business development, Baskin Robbins said that they will continue to provide a high-quality ice cream especially frozen desserts and beverages to deal with a higher demand in Dade and Broward countries. (PR Newswire 2010) In 1999, General Mills entered an agreement with Nestle which combined their ice cream brands in the United State in a 50/50 joint venture. (Decision news media 2001)In the future, Haagen-Dazs also have a plan to open new markets in Turkey, Egypt, and in the Gulf States and they hope can opening two to four shops in Cumberland Country locations by the end of the year. (Joe Green 2010) Conclusion The world is changing very fast; there are many competitors in the market leading to higher competition nowadays. Focus on differentiation would achieve sustainable competitive advantage. Differentiation could arise from a wide range of areas of an organization, such as, products, pricing, brands, promotion and geographic location. Price is crucial for customer to decide which same products but different brands are worth to purchase. Most of the company would search for low cost material to earn more profit. However, The Haagen-Dazs was differs from other companies. Haagen-Dazs are more focused on the pleasure of customer when they eating ice cream which is made from finest and purest ingredients. Consequently, the company becomes a super-premium brand like its product is only made from natural and purest ingredients without any artificial colourings, stabilizers or stabilizers. (Stat Counter 2008) On the other hand, Baskin Robbins is more focused on giving discount for customers. They want to provide great product for their customer with cheaper price; therefore they always have many promotions like customer can enjoy 31% of discount in every month have 31st day. Furthermore, Baskin Robbins always has many activities function such as to cheer up every Wednesday as a Pink Day, that is a way to create customers interesting toward their brand and product. Customers might feel that is interest and worth to participant to get cheaper ice cream. ( Go Out Eat 2010) Haagen-Dazs has focused on purest and finest ingredient with higher price, they has always targeted the adult market. Adults were financially independent and could make purchase decisions on their own. One of the reasons behind the brands success was the companys emphasis on market research to understand the consumers preferences, desires, and needs. Whereas, the target market of Baskin Robbins are family and children. Most of the children would like to choose Baskin Robbins because of the rich colours of Baskin Robbins is very attractive and the price is cheaper than Haagen-Dazs. The shop of Baskin Robbins can be a good place for every family member can gather together and this can improve the relationship between the parents and their children. Place is very important for company to spread their products and services for the customer. Haagen-Dazs and Baskin Robbins usually located on town, prime streets and shopping malls where there have many young adults and children. Similarly, Haagen-Dazs and Baskin Robbins have same idea which provides a comfortable environment for customers. After shopping, they can relax and enjoy their tea time in the cafà © of Haagen-Dazs or Baskin Robbins. The edge of Haagen-Dazs and Baskin Robbins is emphasis on customers needs, desire, and wants. Haagen-Dazs and Baskin Robbins also distributes their products to supermarket, so that it is more convenience for customer to buy their ice cream in every way. If discuss about flavor, the Baskin Robbins have more choices for customer compare to Haagen-Dazs because nowadays they already have more than 1000 flavors of ice-cream and every month they will create a new flavor. Haagen-Dazs has an intense focus on developing an internal and external marketing strategy. They obtained their current competitive advantage to establish premium pricing from using finest and purest ingredients to come out product excellence. They also invested in consumer research to understand the preferences and taste of their customers. (MM 2005) The brand image of the product is very important, Haagen-Dazs is do more better for this part, the outlook for their product it will let people feel like very classy. And their brand logo and color also give people the royal impression and will think that they are as true ice-cream connoisseurs. For the brand image of Baskin Robbins, for the view of people especially for family members, they will think that it is a good place they can gathering for their children like in Sunday-family day. (PeopaLove Brand Talk 2009)

Literature and the Industrial Revolution :: essays research papers

In the Industrial Revolution poetry advanced and Romanticism began. Romanticism started in the 18th century and was said to be influenced by the French and Industrial Revolution. People decided to rebel against the political and social rules of their time and started a new trend of art. It conveyed dramatic subjects perceived with strong feelings and imagination. William Blake was a poet commonly connected with Romanticism. He led strong beliefs that were occasionally mentioned in his work. One was that everyone is equal and is mentioned in 'All Religions Are One': "As all men are alike (tho' infinitely various)" He based most of his works in the style of Romanticism - Blake wrote from the heart, he let his thoughts and beliefs take over. Some of Blake?s poems include ?London? and ?The Lamb? William Wordsworth, like Blake, was linked with Romanticism. In fact, he was one of the very founders of Romanticism. He wrote poems are about nature, freedom and emotion. He was open about how he felt about life and what his life was like. Also, Wordsworth wrote poems about the events going on around him ? for instance the French Revolution. Mainly, Wordsworth wrote about nature, however, rarely used simple descriptions in his work. Instead, Wordsworth wrote complexly, for example in his poem ?Daffodils?. Percy Bysshe Shelley, John Keats, George Gordon Byron and Samuel Taylor Coleridge were all poets in the Romantic era. They all had a love of their country and wrote about nature and revolution in some of their poems. Shelley wrote many plays, some of which were Romantic and some about the French Revolution (as Shelley had experienced the French Revolution in his lifetime). This allowed him to state deep,